Hispanic Heritage Month has kicked off. While the month offers an array of opportunities for Hispanic and Hispanic-targeting businesses, alike, industries should carefully consider how they go about integrating the celebration into advertising appeals.

For instance, experts like CEO, Hernan Tagliani, note that short “month”-long advertising pitches may be construed by potential customers as too brief and superficial to warrant their patronage. Conversely, advertising pitches that invoke the same sentiment (e.g., celebration of Hispanic culture) throughout the year are more likely to engender trust and client loyalty.

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