Reaching the Homebody Consumer
The pandemic has driven the rise of the homebody. As more choose to stay home, how are they spending their time and money?
- Baking will continue to be a popular activity in the home.
- Gardening will still grow among adults with more time at home.
- Homeowners are still finishing up home improvement projects, especially in the kitchen and bathroom.
- They’ll also be focused on upgrading their backyards with pools and other large investments.
- Many households added a furry loved one to the home and are continuing to spoil them.