Reaching the Homebody Consumer

The pandemic has driven the rise of the homebody. As more choose to stay home, how are they spending their time and money?

  1. Baking will continue to be a popular activity in the home.
  2. Gardening will still grow among adults with more time at home.
  3. Homeowners are still finishing up home improvement projects, especially in the kitchen and bathroom.
  4. They’ll also be focused on upgrading their backyards with pools and other large investments.
  5. Many households added a furry loved one to the home and are continuing to spoil them.

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