In the current back-to-school footwear market, quality, comfort, fit, and design are taking precedence over price and brand, as revealed by the autumn footwear study by AlexPartners and the Footwear Distributors and Retailers of America. Consumers are more influenced by product reviews and referrals rather than the cost of shoes, with nearly two-thirds of buyers still opting tohttps://chainstoreage.com/consumers-opt-stores-when-buying-bts-footwear-online-big-influencer purchase footwear in-store despite an increasing trend towards online research and window shopping. This seahttps://chainstoreage.com/consumers-opt-stores-when-buying-bts-footwear-online-big-influencerson, consumers plan to spend 16% more on footwear compared to last year, with higher-income groups anticipating even greater increases. Advertisers can capitalize on this trend by highlighting quality and comfort in their campaigns and ensuring a strong online presence to capture the influence of digital research.

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