Despite ongoing economic pressures, pet owners are increasingly prioritizing spending on their pets, with a strong focus on health and quality time. The 2024 Dog and Cat Report by the American Pet Products Association (APPA) reveals significant trends, including a sharp rise in the use of calming products and supplements, with usage increasing by 168% for dogs and 174% for cats since 2018. The report also highlights concerns over pet obesity, with a growing number of owners reporting that their pets are considered obese by veterinarians, leading to a rise in prescribed weight-loss diets. Additionally, pet owners are spending more time with their pets, engaging in activities like park visits, errands, and even travel, with many tailoring their travel plans to include their pets. This increased emphasis on pet health and companionship suggests a growing market for pet-related products and services. Advertisers can capitalize on this trend by targeting businesses that cater to the health and wellness of pets, as well as those that provide products and services to enhance the pet-owner bond.

CLICK HERE to read more.