The economic downturn has placed discount stores in a favorable light among consumers, with nearly half of consumers having favorable views about shopping at Dollar Tree.
Discount stores can leverage this newfound favorability by reaching two new target audiences: younger consumers and grocery shoppers.
- Adults under the age of 34 are more likely to shop for groceries at discount stores several times per month or more.
- Over half of Dollar General fans are getting groceries at these stores at least once a month.
- 20% of adults shop for groceries at Dollar General, Dollar Tree, or Family Dollar several times per month.