Radio Drives Reach for Multinational Consumer Goods Corporation

In a recent May analysis, Procter & Gamble experienced a major lift in reach by adding AM/FM to their TV campaigns for 15 of their different brands.

Here were their major two findings:

  1. When AM/FM was added to their TV campaign, their incremental reach among Adults 18+ grew up to 65%.
  2. By adding AM/FM to their buy, their reach increased over 100% among younger consumers.

Read more.